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Advertising

Four Tips to a More Engaging Ad

Engagement is becoming an important part of display advertising and digital marketing, but it’s difficult to quantify, even with desktop users. Much …

The Future of Engagement

The concept of engagement has evolved quite a bit throughout history. Early advertisers used the idea of engagement to literally engage people, …

How Display Advertising is Evolving

This article was written by Ted Dhanik Now that mobile has become a greater factor in web browsing, digital marketing has evolved to …

How to Buy Ad Space

This article was written by Ted Dhanik Marketers can buy and sell ad space through a network, or directly through a media …