Sep 18 2013

Workers’ Comp Agency Recommends 4.4% Rate Increase

Published by under Business

workers comp
The agency that helps set workers’ comp rates is recommending they increase 4.4% at the start of next year. The Workers’ Compensation Insurance Rating Bureau in early August recommended that the average benchmark pure premium rates for all of the state’s class codes in-crease to $2.62 per $100 of payroll for policies incepting on or after Jan. 1, 2014.

A good portion of the rate increase is due to increased claims filings, as well as rises in medical costs and permanent disability benefits that partly took effect this year and take full effect in 2014.

This year, benefit increases added an-other $620 million in system costs, the Rating Bureau has estimated. In 2014, the increases will add another $590 million in costs for all workers’ comp payers in the state.

That said, cost increases are expected to be offset by savings from reforms contained in SB 863, which was signed into law in 2012 and took effect at the start of this year. Continue Reading »

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Jul 20 2012

10 Things You Should Do When Opening A New Business

Published by under Business

Article by Chris Davodi of 1 Stop Service Business Resources.

Grand Opening, Opening a new business tips

Amongst the million businesses that open up every year, some make it past their first year and churn profits while others fail in not being able to generate a profit. Perhaps it might be things that are out of your control like the state of the market or even the economy, in general.

While there is a possibility that you might not succeed due to these factors, you can probably increase your chances by making a checklist of tasks that you should complete when you open a new business.

Here are some vital tasks that can help you succeed, or help you survive when things get rough:

#1: In determining whether the business will suit your life’s goals or not, you can proceed to create a business and marketing plan while also using the break-even analysis to determine whether or not the business will succeed before jumping headlong.

#2: Finding a legal structure for your business is paramount, and this means understanding which ownership structure will suit your business, and perhaps, a lawyer will be able to help you streamline your efforts.

#3: Get a good name for your business and make sure you have the paperwork in place.

#4: It is important to find an appropriate business location so that it will stand more chances for success in its first year.

#5: Obtaining Insurance, filing for permits and licenses while also setting tax reporting and accounting are also important tasks.


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Jul 02 2015

John Jacob Aster: America’s First Multi-Millionaire

Published by under Business

By Phin Upham

John Jacob Aster was a man of first in the United States, and he wasn’t even born here. A German immigrant who spent his teenage years in England, Astor eventually emigrated to the US after the Revolutionary War.

Astor moved to New York in March of 1784. He was following his second brother Henry, who had made the trip before and started a butcher shop. By 1788, Astor had broken out on his own and gotten into the fur trade. The Jay Treaty, which was used to avert a second Revolutionary War, played an important role in the growth of his business.

One of the provisions of this treaty involved England withdrawing its forces from the Northwest territory. England had already recognized that land as American land, but occupied forts in that region anyway. As those forces cleared, Astor was able to move into Canada and the Great Lakes Region. He made a fortune from fur trading and pivoted to real estate when he saw demand decline.

Astor began his real estate investments with holdings by the New York waterfront. He foresaw a boom in the area, and slowly made his way inland to buy up properties there too. He bought considerable holdings from Aaron Burr, who had been disgraced following the illegal duel and murder of Alexander Hamilton.

At the time of his death Astor was the wealthiest man in the United States, noted as America’s first multi-millionaire, and he had created the first trust in the United States.

About the Author: Phin Uphamis an investor at a family office/ hedgefund, where he focuses on special situation illiquid investing. Before this position, Phin Upham was working at Morgan Stanley in the Media and Telecom group. You may contact Phin on his Phin Upham website or Twitter page.

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Jun 23 2015

Before You Discard a Failing CPV Campaign, Read This

Published by under Business Services

We’ve all had a campaign that promised high conversion rates completely tank on us. Sometimes the trend just died and we entered at the wrong time, but often the failure can be attributed to some mistake made in targeting or ad development. If you can recognize what caused that low conversion rate, you can turn your trash into treasure.

Some Key Performance Indicators

Study the key performance indicators to get a sense of what went wrong. You need to understand:

  • Who your audience is
  • How your audience reacted
  • What your audience did after that initial reaction
  • Where your audience went, and if they bailed…
  • When did your audience bail on you

Research will tell you who your audience is. It’s likely that you’ve applied some targeting to your campaigns, so check your traffic stats. Are you getting decent traffic? If not, your targeting might be too restrictive and you need to re-examine your research.

Bounce rate will tell you how your audience reacted to the ad. It might signal the ad isn’t loading very quickly, or tell you an ad isn’t very effective at driving action. Bounce rate can also signal which pages cause a positive reaction (look for the ones with a low bounce rate).

Sites visited will tell you what your audience did and where they went. Sites visited is also good for most popular landing pages, so be sure that you know your own URL structure and can readily tell the difference between a landing page and a form page.

Time spent is the final key indicator, as that informs you of how long your audience was on board with your messaging. Low time spent means there is something wrong with your ad’s call to action, and you should re-evaluate your copy.

Bio: Ted Dhanik is a passionate marketing professional based out of Los Angeles. Ted Dhanik is the CEO of engage:BDR, and an expert on digital media and advertising. Ted Dhanik also blogs frequently for VentureBeat and AdAge.

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Jun 22 2015

Building an Ecommerce Site

Published by under Business Services

By Secure Net Shop

Do you have plans to build your own ecommerce website? If so, you’re going to want to make sure you know what you’re doing before investing in your product and spending any money on a site.

First, you should choose a quality layout. To do this, either use WordPress for your site and get a good skin to create the desired aesthetic or simply hire a web designer from the get-go and tell them what your needs are. For best results, show them an example that gets close to what you want to watch.

securenetshop2Second, you’re going to want some beautiful images of every product you sell. Show it from several angles and make sure it’s crystal clear. What you don’t want is some grainy photo no one can make out.

Third, surround those images with quality content. You need to explain exactly what your product is and how it can help people.

Finally, get a solid website shopping cart. There are many shopping cart solutions these days so take your time selecting one that will actually help your customers make the final decision to buy from you. It would be a real shame to lose customers at the last second because you screwed up this vital step.

After this, there are all kinds of things you can do, but this will make it easier to get started.


Do you have an ecommerce website? If so, you definitely need ecommerce cart software to get the most from every customer and leave them happy. For this, look no further than Secure Net Shop

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Jun 20 2015

Help Your Office Make the Right First Impression

Published by under Home Improvement

By ETO Doors

If you have your own office, then it stands to reason you also have your own customers. It only makes sense then that you want to take the necessary steps toward impressing them as well. After all, we all know that first impressions are, by far, the most important.

etodoor6Unfortunately, a lot of people only think the interior of their office is important. They spend their money investing in getting the right office furniture and putting up the right paintings. Don’t get us wrong; there’s definitely something to that. You should always want good pieces of furniture, paintings, etc.

But what about the outside of your office? People may decide about your company or operation before they ever take a step in just from looking at its exterior. This is why you need to concentrate here too, especially on your doors.

Exterior double doors are a great example of this. They exude grandeur. They also provide you with countless options for spicing them up with your own personal style. With double entry doors, people know they’re entering a professional office that obviously belongs to someone who is good at what they do.

So make the right first impression with your office by investing in beautiful doors your customers will respect.


If you’re in the market for oak exterior doors, French doors, mahogany exterior doors, modern exterior doors or any beautiful option, for that matter, you’re going to love what ETO Doors has to offer, especially at such affordable prices.

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Jun 19 2015

Join the Most Vital Industry Out There

Published by under Education,Technology

By Brand College

Even though the recession is technically over, many of us still feel as though we have a long ways to go before we start making decent money again. In fact, if you look at the stats, it turns out unemployment is still a huge problem, as is underemployment (people who have jobs, but aren’t making enough).

brandcollege1Instead of suffering from these problems, why not take information technology classes in Los Angeles? LA has long been known as a technology hub, so it’s a great place to begin learning in this field. You could also do computer training in Pasadena or Glendale. In fact, one of the best schools out there is located in that city:

Brand College

529 Hahn Ave. Suite 101

Glendale, CA 91203-1052

The world of information technology isn’t going anywhere. If anything, it’s only growing and it’s doing so at an alarming rate. That means those who understand this industry will be primed to make money from it, year-in and year-out. This may be your opportunity to draw a paycheck that never recedes and never levels off.

If you’re sick of worrying about the future or you just want a career change, then start taking classes in information technology to ensure you always have the money and security you need.

Ready for a career change? Then check out the best computer school Los Angeles, Brand College. Earn a degree and land a job in something you actually love, that will make you real money and has a future.

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Jun 18 2015

Why You Need EDI Software

Published by under Business Services

By Act Data Services, Inc. 1-800-ACT-DATA

The digital landscape has brought countless benefits to people all over the world, including major corporations. No matter where you or your company lies on this spectrum, it’s of the utmost importance that you take advantage of the many benefits available to you. Of course, the problem is knowing where to start.

EDI software may not necessarily be your beginning point, but that makes it no less vital. Every since none other than Wal-Mart popularized this technology, countless organizations have followed suit and the reason is quite simple.

You may be thinkinActdata1g, “Who needs one more platform?” After all, at the moment, it’s likely that you may feel like you already have more than you could ever handle. That’s just the point though.

Through EDI mapping, you can use all your various platforms in harmony. If you have shipping software, ordering software, tracking software and fulfillment software across multiple channels of your business, then it’s possible for these assets to actually end up doing more harm than good.

With EDI platforms, though, they all become synced up, meaning they talk to one another flawlessly so each software carries its own weight and nothing gets lost for being a minor detail.

Again, if a company as big as Wal-Mart can make something like this work for them, chances are it’s the solution for you too.


When you’re ready to begin benefiting from electronic data interchange, there’s no need to look any further than the experts at Act Data Services, Inc.

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Jun 04 2015

The Economy During the Enlightenment

Published by under Business

By Phineas Upham

The Enlightenment occurred just before the Industrial Revolution, which meant that activity in Europe was experiencing a fairly steady incline. This period was when the House of Rothschild and the Barring Brothers represented the largest usurers. This was a time when railroads and factories were being built, laying the groundwork for modern infrastructure. An incredible amount of money was set to change hands, and momentous structures were being built.

Usury was recognized as important, as it had been all throughout the Middle Agesand Renaissance, but attitudes concerning usury had not changed much. Usury was still viewed as morally reprehensible, with the rich taking advantage of the poor through loans.

Three important thinkers helped to argue in favor of lenders: Claudius Salmasius, Robert Jacques Turgot and Jeremy Bentham. Salmasius was one of the first thinkers to advance the idea that competitive usury could be beneficial. He argued that more money lenders would breed competition for lower interest rates and artificially regulate the costs of borrowing money. Salmasius is part of the reason why Holland is so tolerant of usury today.

Turgot was the first to argue for money as a property right, something earned and owned and disposed of as the owner saw fit. Turgot also correctly identified inflation, recognizing that each passing year changed the value of money in real terms.

Bentham was the first to argue for higher interest rates, correctly pointing out that higher interest helped insulate a lender from the risks of lending to less-than perfect credit borrowers. Bentham also argued for contractual freedom, a critical linchpin in modern economic thinking and money lending.

About the Author: Phineas Upham is an investor at a family office/ hedgefund, where he focuses on special situation illiquid investing. Before this position, Phin Upham was working at Morgan Stanley in the Media and Telecom group. You may contact Phin on his Phineas Upham website or Facebook page.

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May 12 2015

Can Location Data Help Marketers Beat Brand Loyalty?

Published by under Advertising

Just how powerful is brand loyalty? Is it powerful enough to overcome the immediate satisfaction of a consumer getting what he or she wants? Those questions should be central to any discussions regarding geo-location. The technology is evolving and becoming more precise, enabling marketers to approach new prospects from different angles.

Read on for an interesting use case, and several thoughts on how geo-location can change your campaigns.

The Garcetti Campaign

Politics are the one place you might think brand loyalty trumps all else. People are still sporting Obama stickers on their cars, and were supporting Bush stickers even before that. It’s like football, once a fan always a fan.

What Eric Garcetti found was that matching offline voter data to online placements could turn non-voters into potential voters, a kind of mobilization effort.. The newly elected Mayor of Los Angeles won his election thanks in part to voter profiles his team helped assembled based on voter data they had on hand. They were able to use that data, along with location data, to reach a new segment of voter and secure the win.

Thoughts and Conclusions

The Garcetti case presents some interesting ideas on location data. Location does play a role in how we think; someone in an upper class neighborhood will likely have different priorities from those in a lower class one. However, the Garcetti campaign still utilized messaging to drive users to action. It also had to be sustained to be effective, so there was an element of branding too. Immediacy can’t overcome loyalty in every case, but knowing what people want and where they are helps you tailor messaging that drives them to action.

Bio: Ted Dhanik is the CEO of engage:BDR, a digital advertising company. Ted Dhanik is an expert on buy-side platforms and targeted traffic. Ted Dhanik is also an active startup mentor and blogger.

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May 10 2015

Give Your Business Winning Doors

Published by under Home Improvement

Written By ETO Doors

Do you run your own business? Does it have a physical presence like an office or store? If so, you probably take care to ensure that every aspect of it positively represents your company. No doubt you’ve spent countless hours thinking about every single aspect. However, there’s a good chance that you haven’t fully considered every last feature. For example, how does your door look?ETO6

That may sound odd, but think about it. You want to always make a good first impression, right? You want customers to think positively about your business before they even step foot into your store, don’t you?

What better way to do this then with great doors? It might seem simple, but that’s kind of the point. Yes, it’s simple, but it stands out. It shows you go the extra mile. It shows people you take their business seriously.

For example, Knotty Alder doors are truly impressive. They’re not the most expensive, but they look good and you can tell they’re high quality. Think about the impression they make on customers. Knotty Alder interior doors are also beautiful and will help extend the impression you leave.

With so many options out there, you can do all kinds of great things in order to get the best possible look for your company: one that impresses and reflects on your business.


Looking for doors for your home? Whether you need solid wood interior doors or something far more extravagant, you’ll find everything you need at ETO Doors and so much more.

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May 05 2015

Louis Mayer: Hollywood’s Real Life Vito Corleon

Published by under Business

By Phin Upham

Try to imagine a real life Vito Corleon stalking the back lots of Hollywood. That’s how one might describe Louis Mayer. Astute movie fans might notice that Mayer’s name is one part of MGM, formed in 1924. Mayer had a taste for the elaborate, and his productions were decadent and costly. Yet his studio produced some classic films we have grown to know and love over the years, including Ben Hur and Grand Hotel. MGMs films were top notch in the golden age of Hollywood thanks in no small part to Mayer’s vision.

Mayer bought his way in to film, you could say, by purchasing the rights to distribute The Birth of a Nation. A recognized film today, but a sensation in 1914.Mayer pawned his wife’s wedding ring to get the money he needed to buy the film. Once the deal was inked, he began a distribution agency in Boston that soon expanded into a New York talent agency. But Mayer knew he could only get so far outside of Hollywood, and so he made the move just four years after that first risky venture. He formed the Louis B. Mayer Pictures Corporation when he arrived.

Mayer was known as an aggressive producer. He spent a lot of time hunting off the lot for talent and staged elaborate productions. He was very much hands-on with his operation and grew it fairly successfully. Enough to attract the attention of Marcus Loew and Samuel Goldwyn. The trio merged and formed MGM, Metro-Goldwyn-Mayer, a Hollywood behemoth at its height.

About the Author: Phin Upham is an investor at a family office/ hedgefund, where he focuses on special situation illiquid investing. Before this position, Phin Upham was working at Morgan Stanley in the Media and Telecom group. You may contact Phin on his Phin Upham website or Facebook page.

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