As any digital advertising agency will tell you, both PPC and SEO are good ways to get traffic to a business website. However, different businesses will have different needs when it comes to their online advertising. There are a few things that you will need to consider when choosing whether you will use SEO, PPC or both.
The main draw of PPC advertising is that it is able to get your brand on the first page of search results in as little as a day. Even the best SEO campaigns will take a few weeks before they start showing any significant results. The instant traffic and potential conversions from pay-per-click campaigns makes them a good strategy for startups that want to build some recognition by showing a presence in search engine results. It can also work very well if you’re running special promotions or limited-time offers. But PPC does have one main drawback: the costs. If you want the best results, you can hire a SEM Los Angeles firm to manage your campaigns for you. The costs per click will depend on which keywords you target and can vary between a few pennies and as high as $30, in addition to the management fees charged by the firm.
SEO is a more long-term solution that is used by many California Internet marketing companies. It allows your web pages to rank high in organic search results and bring in a regular stream of interested visitors. This makes it a better choice for businesses that want to work on progressively building their brand recognition.
Sticky Web Media is a Los Angeles internet marketing company.